~ Driving conversations on the future of materials testing ~
Technical PR agency Stone Junction has been appointed by Instron CEAST Division, a global leader in materials testing solutions, to handle its media relations. This collaboration will see Stone Junction deliver a comprehensive PR and digital strategy to enhance Instron’s brand visibility and engage with QA and R&D professionals as well as academics, across industries ranging from raw materials to automotive testing.
Instron is the trusted partner for repeatable and reliable impact and melt flow testing of polymer, composite and light alloy materials, components and products. The company, based in Pianezza, Turin, Italy, provides mechanical testing solutions for sustainable materials to support industries in their transition to a circular economy.
The company also plays a vital role in electrification, enabling mechanical testing of components critical to the growing electric vehicle (EV) infrastructure, as well as applications in aerospace, construction and the biomedical sectors.
“At Instron, we are committed to providing innovative and precise testing solutions that help shape the future of materials science and engineering,” said Luigia Tiberi, business unit manager at Instron CEAST Division. “Partnering with Stone Junction will allow us to communicate our expertise more effectively and strengthen our engagement with key audiences in research and industry.”
Stone Junction will craft technically detailed content that resonates with professionals working in quality assurance, research and academia. The agency will position Instron as a thought leader in mechanical testing and materials analysis by securing high-impact media coverage and leveraging expert-led content.
“Instron’s testing expertise is the backbone of industries pushing the limits of materials science, from EV components to next-generation polymers,” said Richard Stone, managing director of Stone Junction.
“The challenge is making sure the right people understand why that testing matters. We’ll be taking Instron’s deep technical knowledge and putting it in front of the researchers, engineers and QA teams who rely on this data to innovate by generating media coverage in the publications they trust and driving conversations that cement Instron’s position as a leader in mechanical testing.”
The campaign will highlight Instron’s role as an essential partner for industries that require precision, sustainability and innovation. Through strategic storytelling and technical PR, Stone Junction will showcase the company’s transformative impact on materials testing and performance validation.
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