What vape manufacturers need to know in 2025

~ Navigating the constantly evolving vaping regulations ~

As the vaping industry expands, regulations such as The Tobacco and Vapes Bill are essential in ensuring that products remain safe for adults using them to quit smoking. At the same time, these regulations aim to protect both children and the environment. Vape manufacturers must stay informed with these regulations, ensuring compliance to mitigate legal risks, uphold safety standards, and support public health objectives. Broughton, specialists in nicotine testing and regulatory consultancy, delve into what vape manufacturers must understand to remain informed and produce safe, compliant products.

The government’s health advice on vaping states that it can be an effective tool to help adult smokers quit when combined with behavioural support, but it is not intended for children or non-smokers [1].

Legal compliance

Vape manufacturers must remain vigilant as The Tobacco and Vapes Bill, along with other regulations, continue to evolve. Compliance with these laws will be key to maintaining a positive reputation and ensuring long-term success. Manufacturers should focus on keeping their products safe and legal by maintaining transparency with regulatory bodies. Staying compliant isn’t just about avoiding penalties; it’s also about fostering consumer trust and ensuring that products meet the highest standards of safety and efficacy. Actively partnering with consultancies with product development and regulatory expertise can assist in ensuring legal compliance and contribute to fostering a safer, more responsible vaping industry.

While regulation might seem like a barrier, it can actually present opportunities for manufacturers to develop cutting-edge products that meet the highest safety, environmental, and public health standards. By designing products that adhere to both safety regulations and environmental guidelines, vape companies can stand out in a crowded market. For example, sustainable materials and harm-reduction features are areas where manufacturers can innovate.

As regulations evolve, there will be increased demand for products that not only meet legal requirements but also set new standards in the industry. Manufacturers who invest in this type of consultancy can foster innovation, not only complying with the law but also position themselves as leaders in the responsible vaping market.

Global regulations

Vaping regulations differ widely across the globe, with each country implementing its own unique rules governing product safety, marketing and sales. For instance, the European Union (EU) enforces strict guidelines under the Tobacco Products Directive (TPD), which regulates nicotine concentrations, tank capacities, and product labelling. In contrast, the United States has a different approach, with the Food and Drug Administration (FDA) requiring premarket tobacco product applications (PMTAs) for new vaping products.

These differences can pose significant challenges for manufacturers seeking to expand into international markets. Adapting to each country’s requirements often involves reconfiguring product specifications. Failure to navigate these complexities can lead to legal risks, product recalls, or restricted market access.

Understanding the global landscape is essential for ensuring compliance and avoiding legal risks. Broughton, with over 15 years of experience, can support manufacturers to stay informed on regional legislation, providing expert guidance on international regulatory compliance to support global expansion.

Environmental compliance

As environmental concerns grow, especially regarding disposable vapes, manufacturers must adapt to emerging regulations, such as the impending ban on single-use products. This shift towards sustainability calls for eco-friendly product designs, including recyclable or reusable materials.

Manufacturers need to stay informed about the latest environmental legislation to meet both regulatory requirements and consumer demand for sustainable options.

Broughton Group can assist vape manufacturers in navigating changes by providing support with National Environmental Policy Act (NEPA) assessments. They can also help companies align with new regulations while ensuring compliance with both environmental and industry standards.

Risk management

Vape manufacturers face various risks in product development, compliance, and market changes. By conducting risk assessments and implementing mitigation strategies, they can proactively identify and address challenges, ensuring they are prepared for regulatory shifts, environmental concerns, or public health issues.

Broughton offers expert guidance to help manufacturers navigate these risks, ensuring they remain compliant and adapt swiftly to maintain business continuity. It provides expert consultancy to help vape manufacturers navigate complex regulations. From product testing to regulatory documentation, Broughton supports manufacturers in verifying product safety, maintaining quality control, and meeting health and safety standards. Its tailored advice helps with product approvals, labelling, and compliance, ensuring smooth market entry and ongoing adherence to regulations.

Stay ahead of evolving regulations, protect your brand, and lead the industry with new and innovative products — contact Broughton today.

[1] https://healthmedia.blog.gov.uk/2024/11/05/the-tobacco-and-vapes-bill-what-you-need-to-know/

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