Dedicated expertise for the UK’s elevator market

CP Automation expands partnership with Control Techniques to include elevator drives.


To expand its product and service support offering, elevator control specialist CP Automation has signed a semi-exclusive partnership with Control Techniques in the UK and Ireland. The new agreement with the elevator drive original equipment manufacturer (OEM) began on July 1. As a semi-exclusive partner, CP Automation will use its experience of the elevator market to support customers with new product supplies, retrofits and the replacement of legacy drives and components.


Based in Newtown, UK, Control Techniques is a global manufacturer of AC and DC variable speed drives (VSDs) and offers products designed specifically for the elevator market. Globally, over three million elevators use Control Techniques drives to improve efficiency, operation and ride comfort. The company provides dedicated solutions for applications including packaging machinery, cranes and printing, and elevators are another key vertical sector.


Control Techniques is a longstanding partner of CP Automation’s, having first established a partnershipnearly 20 years ago. By becoming a semi-exclusive partner for its elevator products, CP Automation will become a stockist of Control Techniques drives and associated peripheral components such as RFI filters, braking resistors and UPS solutions. All products will be backed up by the industry leading technical support and product selection tools already enjoyed by its highly specialist elevator customers.

Control Techniques & CPA


“Control Techniques offers an extensive range of drives and regen solutions to improve lift ride quality and energy efficiency, but the company needed a way of reaching out to the whole elevator market and delivering reactive technical support for customers and next day deliveries,” explained Brian Preston, general manager at CP Automation. “With the new partnership, we can now offer an unrivalled turnkey solution — this includes assistance with product selection, through to on-time delivery and then on to full technical support, whether that be by phone or on site.


“Initially, we will focus on developing the service and support side of the business, before identifying new business opportunities and expanding,” continued Preston. “A key area where CP Automation can deliver value for example, is that we plan to offer next-day product deliveries and will put together drive conversion kits for the field to facilitate a quick upgrade from older, discontinued Unidrive products to the new E300 or M701 platform.”


Following the partnership, CP Automation will stock the E300 AC elevator drive and associated DCP and CANOpen modules, along with M701 regen solutions.


“Extending our longstanding partnership with CP Automation to include our elevator segment products and solutions is a testament to the in-house capabilities and expertise of CP Automation,” explained Ralph Real, regional director UK & Ireland at Nidec Control Techniques. “The elevator market segment is very specialised and end users and lift manufacturers demand superior ride comfort and reliability.


“CP Automation has extensive experience within the elevator market segment to ensure Nidec Control Techniques solutions for this segment are correctly selected, implemented and supported guaranteeing a superior customer experience,” continued Real. “With off-the-shelf stock and technical expertise at CP Automation, users of elevator drive solutions are assured of prompt and expert support to keep elevators moving people and goods in comfort, both safely and efficiently.”


To find out more about AC drives for elevator applications, visit the CP Automation website.


Manufacturing Update